A Childhood Fantasy Comes to Life….Almost!

A Childhood Fantasy Comes to Life….Almost!

When I was a kid I loved looking at cereal boxes to check out the toys inside or pretend that I was the athlete featured on the front of the box: !  I use to say to myself, “it would be so cool to be on a cereal box…ha ha yea right…fantasy!”

Many years later I may not yet be on a cereal box, but I’m proud and excited to be featured with a worldwide brand that helps people with their health and wellness: Weight Watchers!

After a long audition process I was hired to fully create and lead Weight Watcher’s “The Ultimate Dance Party” 3 DVD program, their first ever dance workout series and first workout series for 2014. It still feels like I am in a dream that I was a part of such a major production with this incredible company.  They fully trusted me with designing the entire program, picking the music, creating the choreography and developing the entire program from A-Z.  Now of course it wasn’t just me.  Kaitlin McCabe, Coordinator, Products & E-Commerce from Weight Watchers was fantastic throughout the entire process and I always enjoy working with Andrea Ambandos and Dragonfly Productions; she and her team are total pros.

The process was different from anything else I’ve ever done.  Not working with my backup talent from the beginning, I created 220 minutes of choreography and then sent it to them by computer; they had two weeks to learn it and get to know me via their computers.  Would they love what I created?  Would they love me?  Could they do it the way I envisioned? Would they be ready for rehearsal before the final shoot?  Would I?  All these thoughts went through my head.

Rehearsals ran smoothly and then the BIG shoot day arrived and while it was a long and exhausting day, everything clicked and at the end of the day my smile couldn’t have been wider!  Working with such a talented group of people was absolutely incredible and we just kicked butt!

While I was in New York for my Thanksgiving break, I had the opportunity to visit the Weight Watchers corporate office and meet with Kaitlin, who introduced me to many others on the Weight Watchers team.  It was a fantastic day and I’m so looking forward to their members taking advantage of what we all put together.

I am so proud of this program and baby of mine that was born.  If you are not a Weight Watchers member, it will go to retail soon; however you CAN walk into a Weight Watchers meeting room and buy it; click on this link and find a meeting room near where you live: http://www.weightwatchers.com/plan/mtg/index.aspx.   

I am just saying…you might not want to wait one minute.  See for yourself and let me know what you think:

http://bit.ly/1l1tvsO

It is time to DANCE with me in your home living room today!

Xoxo,

ILYSE